I’ve had many versions of me... so, I’m no stranger to rebranding ;)

My journey started in fashion design at FIT in New York and jewelry design at Central Saint Martins in London. From there, I launched a fine jewelry brand that found success across Europe and the US.

But creativity has always pulled me in many directions. I became a screenwriter (I even sold a rom-com that was headed for production with a beloved British star), wrote for a leading design online magazine where I interviewed icons of the industry, and served as creative director for a personal brand. Eventually, I found myself deep in the digital world; first at one of Europe’s premier digital agencies, working on major branding and social media accounts, and later as a marketer for a luxury goods company.

Through all of this, one thing never changed: my obsession with branding. I used to buy magazines just to study the ads (September issues were my favorites and I saved them all… until I literally ran out of room in my closet). Over the years, I’ve helped countless clients (officially and unofficially) bring their brands to life.

Most recently, while rebranding my own fine jewelry line, I realized something: there are so many roadblocks that can discourage aspiring entrepreneurs, and branding shouldn’t be one of them. I never want someone to abandon their dream business simply because hiring a high-end branding agency feels out of reach.

That’s why I created From Vibe to Visual — a step-by-step framework to help you translate the feeling you have for your brand into a stunning visual identity that’s professional, cohesive, and 100% you.

Because when you see your logo, your color palette, your branding come to life? Suddenly your business feels real. And that momentum pushes you to keep going, whether that’s launching your Substack, showing up on social media, or turning your passion into a full-fledged brand.

I’m here to take you by the hand and walk you through the process. Together, we’ll unlock that vision you’ve been carrying inside your head + heart and build a brand that mirrors it perfectly.